Services > Brand & Culture Integration

Brand & Culture Integration

Activating Your Brand to Create an Authentic Employee Experience

Your brand is not just your logo.

Your organization’s brand and culture are at the core of the employee experience. So how can you turn your organization’s cultural values into reality in a way that gains employee buy-in and engagement? The key is to clearly define these values and, with the help of your employees, understand how they are supported by the working environment.

How We Do It

Making Your Brand and Culture Tangible

Community, collaboration, and service. Three common brand pillars for credit unions and community banks. But what do they really mean and how can they set you apart?

We help you activate your brand and make it a core part of your culture by translating these concepts into tangible ideas. HOW do you support the community? In WHAT ways do you support collaboration? We help you answer these questions in a way that activates your brand, resonating with employees and gaining buy-in and developing pride in their workplace.

It’s in translating these concepts into tangible things that your employees can see and interact with that is the key to delivering a workplace that promotes engagement, recruitment, and retention.

Activating Your Culture in the Workplace

Let’s take the cultural value of collaboration. Every organization has collaboration. But you can put your flag in the ground and declare that you are a flat organization that promotes open communication and career growth. How does this translate into the physical workplace?

Remove the corner offices and open the workspace so that everyone gets natural light. Make managers accessible. Create a variety of meeting rooms and other spaces that support impromptu conversations and meetings. Develop a layout that causes people from different departments to cross paths, share ideas, and build relationships.

There are no one-size-fits-all solutions and every organization’s brand, work force, and offices are unique. That’s why we’re here to help you activate your culture and deliver a workplace that your employees can take pride in.

Who We Serve

We perform brand activation services for: