Ray Birch of CU Today interviewed Momentum's Strategic Director Mark Alguard on customizing branches to local markets. They discussed the two recent TwinStar Credit Union projects in Hazel Dell and Aberdeen and how credit unions can benefit from a diverse branch network to support different markets.
“It all boils down to using market analysis to choose the best branching strategy. While a lot of talk about branches of the future focuses on industry wide trends and cool technology, credit unions should focus on localization and analyzing data. Each market has different people, culture, product demands and projected transaction volumes. If a credit union is expanding into different markets, it’s very important for them to customize the branch to that area.”
- Mark Alguard, Senior Director of Strategic and Pre-Construction Services at Momentum
To read more, check out the article on CU Today!